The MEDIA sub-programme’s "Promotion of European Works Online" scheme shall provide support to:
Action 1 – Digital promotion, marketing, branding, tagging and development of new offers by existing VOD services offering a majority of European works. The aim of the action is to improve the visibility, discoverability and global audience of European audiovisual works;
Action 2 – Collaboration across borders between European VOD services;
Action 3 – Innovative strategies for distribution and promotion of European audiovisual works, including audience development initiatives focusing on innovative and participatory strategies reaching out to wider audiences with European films.
Creative Europe desks: ec.europa.eu/culture/creative-europe/creative-europe-desks_en.htm
40% of the costs for Action 1
60% of the costs for Action 2 and 3
The action must start between the 01/10/2020 and the 01/01/2021.
Action 1
The catalogue of films of the VOD platforms must meet the following requirements:
Action 2
Eligible catalogue:
European content should comply with the following conditions: