Media 360° — CREA-MEDIA-2025

Description

The objective of the MEDIA 360 action is to develop major audiovisual hubs capable of proposing a strategic set of activities which respond to key opportunities and challenges at the European level. To encourage a coherent approach where the hubs
exploit their unique identities and capabilities, as well as economies of scale, MEDIA 360 supports a package of activities implementing a shared vision and objectives with an impact across the value-chain.

The action will support a package of activities facilitating the creation, promotion and distribution of European content, and/or the uptake of new technologies or business models by the audiovisual sector.

Projects must cover activities in at least two of the following segments:

1) Skills development
Training and mentoring activities to enhance the capacity of audiovisual professionals to adapt to new creative processes, market developments digital technologies that affect the whole value chain. 

2) Markets, B2B activities and networking
Activities and networking industry events, physical, digital or hybrid, focused on business-to-business exchanges among European audiovisual professionals, facilitating coproductions and sales and showing a structuring effect on the European audiovisual eco-system as well as impact on the promotion and sales of European audiovisual works on global markets.

3) Support for international co-production

4) Harnessing innovation to increase the availability, visibility and audience of European works in the digital age and/or to increase the competitiveness or the greening process of the European audiovisual industry.

5) Private investment
Support workshops, seminars or tutorials that focus on the importance of financial investments, the various opportunities available, and how these can benefit audiovisual/gaming companies in the long run.

Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.