The aim of the MEDIA sub-programme’s "Sales Agents" scheme is to encourage and support the transnational distribution of European films by providing funds to sales agents, based upon their performance on the market, for further investments in new non-national European films.
The scheme also aims to encourage the development of links between the production and distribution sectors, thus improving the competitiveness of non-national European films and the competitiveness of European companies.
The Sales Agents scheme works in two phases:
Creative Europe Desks (Italy): www.europacreativa-media.it/contatti
60% of the total eligible costs in the Reinvestment phase